I was born and raised in Melbourne, and I loved all things city living. I went to a private girls’ school and I planned to become a high-powered executive in a massive company, all based in a large, cosmopolitan city.

After high school, I obtained qualifications from Monash University and Swinburne University. This led to my first career role in the national Public Affairs department of CPA Australia, in the heart of Melbourne’s CBD. I was on my way!  Then, in an unexpected twist, I fell for a country boy, and at 26, I moved my city life to the small town of Avoca in Victoria’s Pyrenees.

Despite my big city upbringing, I really enjoyed the country life, and discovered a broad range of work opportunities with local government. I decided to established my own business, The PR Effect.

My passion for exercise and healthy eating began around the age of 20, but it expanded significantly when I picked up a side gig as a fitness coach. I discovered new ways to challenge my body and push myself to new heights.

I stepped back from my career when my first baby arrived, and it was then I started freelance writing, purely for enjoyment.

After 10 years in Avoca, my family moved to Ballarat, where we welcomed our second child.

And now, here I am.

I live in Ballarat with my husband (the country boy) and our two sons, aged 6 and 4. I have my PR business and I’m a freelance writer. My passion for fitness and a healthy lifestyle is stronger than ever; and my city girl roots still run deep, as my love of fashion finds new ways to emerge through my practical, working mum, city/country life.

Whether you need PR advice, copy writing and content development, or your just after a good read, you're in the right place. Pour yourself that third cup of tea for the day, or a cheeky glass of wine, settle in and read on....

so far

the story